More Reasons Jewelry is a New York-based, handcrafted jewelry brand known for its urban, unique, and timeless pieces. The client approached us to create a comprehensive brand identity and packaging design that would reflect the essence of their brand — modern, soulful, and bold, yet maintaining a classic elegance.

Balancing the urban and bold aspects of the brand with the timeless elegance they sought was a central challenge. We needed to ensure the brand felt contemporary while still maintaining a sense of luxury and classic appeal.

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